MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks